What Is Influencer Marketing: A Strategy Guide for 2024
Summary Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers...
Strategy
McDonald’s Digital Marketing Strategy Ups Customer Engagement
Fast food chain behemoth, McDonald’s has announced substantial investment in digital marketing. The US chain is poised to channel hundreds...
IKEA Marketing Strategy 2024: A Case Study
Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base,...
Search has evolved, but has your digital marketing strategy?
Found has announced a new positioning: ‘the Everysearch Agency’. Here, managing director Natalie Patel dives into the agency’s £1m investment...
How to Create a Marketing Strategy: 7 Steps (2024)
Having a documented marketing strategy directly impacts your success, whether you’re a scrappy startup or established business. The problem? As...
How Google’s AI Search Will Change Marketing Strategy
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other...
