GenAI: Prompting A Better Marketing Strategy
In the ever-evolving world of digital marketing, the ability to design impactful, audience-centric campaigns has become both an art and...
Strategy
Like A Brunette Going Blonde, Olaplex’s Digital Marketing Strategy Is Gradually Getting Bolder
Hair care, like media buying, is a complex blend of art and science. Few companies know that better than Olaplex,...
How To Assess The ROI Of Your Digital Marketing Strategy
Deepak Bansal, Director of Digital Marketing, Atihsi LLC and CEO & Founder, Clearpath Technology Pvt Ltd. getty In today’s data-driven...
The Marketing Strategy Behind the Internet’s Favorite Green Menace
Whether clambering into a sweaty mascot suit, trying to source an owl bust carved from watermelon, or recording 200 clips...
Himalaya’s engagement rate surges 40% on back of strong digital strategy
The Over-the-Counter (OTX) market in India is undergoing a rapid transformation, driven by evolving consumer preferences, digital disruption, and a...
Melissa Sanasie: Mastering Digital Marketing with Strategy and Storytelling
Melissa Sanasie has spent over a decade mastering digital marketing. She blends data-driven strategies with creative storytelling to help brands...
