Introduction The Smart City concept (Giffinger et al., 2007; Hollands, 2008, p. 306; Kondepudi et al., 2014; Albino et al.,...
Social media marketing (SMM) is the strategic use of social media websites and platforms to promote products and services, connect...
The Gist Enhanced audience personas. AI in marketing helps develop precise audience personas by analyzing large datasets, and it maximizes...
Generational marketing has always been the go-to approach for many brands as it allows them to adapt their messaging according...
Juggling successful retirement planning and remote, return to office (RTO), or hybrid options requires a bit of research and fancy...
