Regpack Becoming ‘More Service-Based Business’

SAN DIEGO – This May, online registration and payment platform Regpack launched its new booking feature designed to simplify event onboarding for retreats, educational travel programs and other organizations offering multi-day, flexible experiences.

Founder and CEO Asaf Darash said that the new feature solves long-standing organizational problems for retreat clients.

“We really worked with the clients to understand how we can create something within how Regpack works, so they don’t need to learn a new interface,” Darash said. “This is a game changer for them.”

The concept behind Regpack originated when Darash was completing his Ph.D. at the University of California, Berkeley. He decided he did not want to stay in academia and, through his relationships in educational tourism, identified a need across organizations for a streamlined registration interface. Darash found his approach to computerized systems and the technology he developed to be a perfect fit.

Since its founding in 2010, Repack has experienced a steady 30% growth in revenue per year. Its revenue in 2024 was $5 million. As it launches its newest feature, Regpack is preparing for its first round of fundraising within the next year.

“There were a lot of roadblocks, a lot of complications on the way,” Darash said. “But today, Regpack has become the Shopify for services. It can do any type of onboarding process that an existing service-based software can. It’s very unique in that sense.”

Technology to Empower Small, Mid-Size Companies

While many software innovations in onboarding processes are available to larger companies, Darash said he is “very proud” to bring Regpack’s technology to small and mid-size service-based companies. The company does so in a way that is personalized to each client’s needs.

For instance, when designing a registration interface for Camp Del Corazon, a summer program for kids with heart disease, Regpack’s team needed to implement medical waivers and surveys. The interface allowed the nonprofit to eliminate a messy registration process.

“It’s not just the technology that we offer organizations. It’s the guidance, the transformation in business practices, the expertise,” Regpack Vice President of Business Development Edgar Carrasco said. “We do a lot of consultation. We don’t want to simply replace the technology. We want to understand why they’re in this position and where they want to be.”

Regpack worked with companies booking retreats to learn how to modify existing technology. Before, many clients would attempt to organize retreats through a mixture of pen-and-paper recording and online documentation.

The new feature incorporates flexible day selection, price-per-day functionality, bulk day editing and streamlined reporting and filters.

“If we want to develop programs, we need to ask our clients what they want,” Darash said.
Regpack utilizes the Dunning system, an automated reminder system, to ensure payments on installment plans with a 97% fulfillment rate. The company’s technology also lowers money cost for its clients by detecting whether a payment method is an ACH, debit or credit card and adapting charges accordingly.

Darash said that artificial intelligence is an important tool for Regpack.

“AI is a tool, and people need to understand that once you feed the tool correct information or correct instructions, it will create the correct outcome,” Darash said. “[With the implementation of AI], there’s going to be a huge difference. Programming times are going to be cut. Redundant tasks are going to be taken away.”

All of Regpack’s support is based on AI. Its technology allows clients to communicate their needs to AI agents and have them met with unique software solutions.

“AI is going to help a lot by allowing businesses to reach the correct clients, and allowing the correct clients to find the businesses that are good for them,” Darash said.

Workforce Wellness to Fuel Innovation

As a business executive, Darash said that prioritizing employee wellness and work-life balance has been integral to Regpack’s growth. Most of Regpack’s 25 employees have been with the company for over 10 years, which is rare for a startup, said Darash.

To accomplish this, Darash encourages employees to take vacations, bases its workflow on results instead of office hours and urges employees to communicate whether their workload is too heavy or light.

“The way that we compete is by thinking differently,” Darash said. “We have a session every few weeks in leadership where we ask, ‘If we wanted to beat Regpack, what would we do?’ We try to beat ourselves all the time, which keeps us ahead of the curve.”

Regpack also encourages its employees to dedicate work time to researching and developing special projects. Darash said that employees dedicate about 20% of their time to exploring new applications of technology, which ultimately contributes to growth and innovation.

“We are expanding into new verticals,” Darash said. “We are going into more service-based businesses…We are also looking at bringing in investment. Regpack has been bootstrapped for the last 12 years, so that’s a big expansion happening this year or next.”

Regpack
FOUNDED: 2010
CEO: Asaf Darash
HEADQUARTERS: San Diego
BUSINESS: SAAS
EMPLOYEES: 25
REVENUE: $5 million – Sustained double-digit revenue growth each year, YOY
WEBSITE: www.regpacks.com
CONTACT: Anna Carrasco – [email protected]
SOCIAL IMPACT: Many small organizations, particularly in underserved communities, lack access to technical support or administrative capacity. Regpack levels the playing field with tools that let them automate like a big enterprise.
NOTABLE: Regpack’s automated invoicing has saved clients the equivalent of 200,000+ administrative hours, which is over 22 years of staff time

Born and raised in San Diego, Madison takes great pride in local storytelling. Her coverage at the San Diego Business Journal includes tourism, hospitality, nonprofits, education and retail. An alumna of San Diego State University’s journalism program, she has written for publications including The San Diego Union-Tribune and The San Diego Sun. At the 2024 San Diego Press Club awards, Madison was recognized for her exemplary profile writing. She was also a speaker for the 2023 TEDx Conference at Bonita Vista High School. When she’s not working on her next story, Madison can be found performing music at a local restaurant or on one of San Diego’s many hiking trails.