Lynsey Oles Appointed Vice President of Digital Strategy at Dreamscape Hospitality, Leading Innovation and Growth

Dreamscape Hospitality, a prominent name in the hospitality sector, has announced the appointment of Lynsey Oles as the new Vice President of Digital Strategy. This strategic move underscores Dreamscape’s commitment to innovation and its drive for continued growth within its expanding national portfolio of managed properties. As the company continues to evolve and enhance its digital presence, Lynsey’s expertise in hospitality digital marketing and eCommerce will be critical to the company’s success.

A Strong Background in Digital Strategy and Hospitality Marketing

With over a decade of experience in hospitality digital marketing, Lynsey brings a wealth of knowledge and insight into the role of Vice President of Digital Strategy. Her career has been marked by a proven track record of successful digital initiatives that have not only boosted hotel performance but have also strengthened brand presence and improved guest engagement. Most recently, she served as Senior Director of Digital and Marketing at Aimbridge Hospitality, where she played a key role in enhancing the digital strategies and eCommerce operations across a wide portfolio of hotels.

Before her role at Aimbridge, Lynsey held significant leadership positions at Hilton, where she managed digital marketing strategy and key partner support. Her experience at Hilton gave her a comprehensive understanding of how to create and implement effective digital marketing campaigns for a global brand, ensuring that its message reached a diverse range of customers and potential guests.

Leading Digital Strategy Initiatives for Dreamscape Hospitality

As Vice President of Digital Strategy, Lynsey Oles will lead Dreamscape Hospitality’s digital initiatives, focusing on elevating hotel performance across the company’s growing portfolio. Her responsibilities will include driving digital marketing strategies, enhancing online presence, optimizing eCommerce platforms, and strengthening the company’s brand presence in an increasingly competitive market.

A key aspect of her role will be to leverage the power of digital tools to enhance guest engagement. This involves utilizing data-driven strategies to create personalized experiences, streamline booking processes, and build stronger connections with guests. By focusing on improving the digital guest experience, Lynsey will help ensure that Dreamscape’s properties remain at the forefront of the hospitality industry, attracting both leisure and business travelers.

A Track Record of Success in Revenue Optimization

Lynsey has consistently demonstrated her ability to optimize revenue through innovative digital marketing strategies. Her work at Aimbridge Hospitality and Hilton helped drive significant growth, particularly in areas related to online bookings, revenue management, and digital advertising. At Aimbridge, Lynsey was instrumental in launching new digital campaigns that enhanced the visibility of the company’s hotels across various online platforms, resulting in increased bookings and greater customer loyalty.

Her experience in leveraging digital channels for revenue generation will be vital for Dreamscape as the company looks to expand its digital footprint. By applying her expertise, Lynsey aims to help Dreamscape maximize the profitability of its properties while ensuring a seamless and modernized experience for guests.

Building Key Partnerships to Strengthen Market Positioning

In addition to her focus on digital marketing, Lynsey will be tasked with building key partnerships that strengthen Dreamscape’s market positioning. By working closely with technology providers, digital platforms, and industry partners, she will develop strategic alliances that benefit both Dreamscape and its portfolio of hotels. These partnerships will help expand distribution channels, increase brand visibility, and create new opportunities for growth.

Lynsey’s ability to form and nurture strong relationships will be a crucial element in her success. Throughout her career, she has demonstrated a talent for fostering collaboration between internal teams and external partners, aligning goals to achieve optimal outcomes. Her strategic vision and communication skills will allow Dreamscape to stay ahead of the curve in the ever-evolving digital landscape.

Passion for Innovation and Growth

What sets Lynsey apart is her relentless passion for innovation and growth. She is constantly exploring new ways to enhance the digital marketing landscape and is always looking for fresh opportunities to engage guests in meaningful ways. This passion for innovation will be key to Dreamscape’s continued success, particularly as the hospitality industry faces growing competition in the digital age.

Her forward-thinking approach to digital strategy, combined with her in-depth understanding of the hospitality industry, positions her as a leader who can guide Dreamscape’s digital transformation. Lynsey’s ability to adapt to changing trends and technologies ensures that Dreamscape’s properties will remain relevant and competitive in the increasingly digital world.

A Bright Future for Dreamscape Hospitality

With Lynsey Oles at the helm of digital strategy, Dreamscape Hospitality is poised for continued success and growth. Her experience in digital marketing, eCommerce, and revenue optimization will enable the company to continue its trajectory of innovation and excellence. By focusing on creating personalized experiences for guests, optimizing online platforms, and driving revenue growth, Lynsey will play a critical role in shaping Dreamscape’s future.