How AI overviews are rewriting the rules of digital marketing strategy

You can get more impressions on your page using AI Overviews. If you’re a marketer, you have to change how you plan your campaigns from now on if you want your efforts to pay off. Your content needs to speak to people and give them the information they’re looking for online.

According to the Pew Research Center, about 58% of people got at least one AI-generated summary when they did a Google search in March 2025. If someone searches for something online and they get an AI overview, they may read it and not even click on any of the links below it.

There’s a huge change in how people are getting information online since AI makes their work easier.

What Are AI Overviews?

If you go online right now and search a word or phrase on Google, you might see a summary at the very top, which wasn’t the case a few years ago. AI scans many websites to know which information is best to give.

You had read meta descriptions in the past to figure out if a page has the information you’re looking for. It was frustrating at times because you could click on a page with stuffed keywords and not find the information you needed.

AI Overviews give short summaries based on what someone typed in the query box, which is quite helpful.

Is the AI Overview Free to Use?

Yes. You don’t have to worry about all your efforts of appearing on AI Overviews going to waste. No one needs to pay to see the results because they are currently free.

When anyone does a search, they can see the summaries, and it’s a good thing for you. If you haven’t been keen on following AI-driven marketing tactics, there’s a chance you might not be entirely happy with the changes AI Overviews are causing.

The cost for businesses regarding an AI overview is about visibility, not money.

If someone gets the information they need from a short summary, traditional listings may not do much to help your business grow. You need to start thinking fresh and let the latest trends guide you as you make any marketing decision.

Rewriting Digital Marketing With AI Overviews

Anyone who has been trying to grow their business online in the past 10 years can tell you how important ranking position one or on the first page at least was.

You no longer need to focus on ranking only. The best thing you should do is to make your content great enough for AI to summarize it. Algorithms need to think of you as a reliable source to pull info from your posts.

Your Content Has to Sound Human

Having keywords all over your page may have worked for a while, but you need to avoid such tactics from now on.

You may be using AI in digital marketing, but don’t forget, you’re talking to users who are human. They’re looking for something written in a natural voice by an expert who understands the topic. Algorithms are becoming better at detecting great content, and you should:

• Use simple language to benefit from digital transformation AI
• Explain complex things in easy language
• Answer questions without too much jargon

When you figure out how to use such AI insights for business, you won’t have a hard time trying to make your content relatable to those you’re addressing.

Credibility Drives Visibility

There’s a lot of false information online about almost any topic you can think of at random. Google is trying to ensure the information users get is actually correct and can help them. Credibility comes from:

• Post with author bios
• Citations from major news sites
• Statistics derived from known research

Provide facts to back up what you say and never post anything without double-checking the facts first.

The best marketing strategy innovation should help you build a good track record. You boost your chances of being featured on the AI Overviews once Google believes you only publish correct things.

Data Is Powerful

When you look at posts you made one year ago, you may feel something is missing, but you can’t tell exactly what. As a marketer, you can use tools like Semrush Enterprise AIO to tell how your content shows up when it comes to AI search results.

Data from such a solution is great when you want to identify a gap and fix it. If you compare how you ranked in the past when only using old school SEO and how you do now with AI ranking in play, you’ll know what you’re doing right or wrong.

Frequently Asked Questions

Will AI Overviews Replace SEO?

No. For a page on the AI Overviews, it must have helpful information that also answers the question someone doing a search may have. SEO tricks like using keywords and links from reputable sources all work in your favor even now.

You shouldn’t abandon your SEO strategies, but you need to ensure every method you use is helping you boost your chances of being on an AI Overview.

The focus now is to earn trust from the algorithms.

How Often Do AI Summaries Update?

All the time. Your old pages may make it hard to get great results from digital marketing if they have outdated information.

Summaries can change in just a few hours once new information comes up, so you should keep up.

Can AI Overviews Help Small Businesses?

Yes. A good summary mention can make people interested in what you offer and even get them to order online or come to your shop in Atlanta. You can improve your visibility online and beat your biggest competitors at it even without a big ad budget.

Exposure comes quickly when you have helpful and honest content.

Revisit Your Digital Marketing Plan

When AI Overviews arrived, they changed how people browse online, and your brand needs to adapt. Don’t expect people to click on high-ranking sites, as they did before, when they can get shorter answers quickly.

Your content needs to sound human and be full of facts if you want algorithms to trust your page. When you update your pages more often, you’ll boost your chances of being on an AI overview.

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This article was prepared by an independent contributor which helps us continue delivering quality content to our audiences.