Golf Business News – LPGA Tour and LET announce rangefinder partnership with Nikon

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The LPGA Tour and the Ladies European Tour have jointly announced a new multi-year…

The LPGA Tour and the Ladies European Tour have jointly announced a new multi-year partnership with Nikon Inc that will see the leading imaging products, optics and instruments company’s COOLSHOT rangefinders become the Official Rangefinders of both Tours.

With cutting-edge technology and sleek design, Nikon Rangefinders promise superior performance in diverse scenarios, blending precision, innovation, and durability seamlessly to empower confident decision-making during play.

As part of the partnership, LPGA and LET players will receive Nikon Rangefinders for use during competition and practice, with the rangefinders featuring a special ‘competition mode’ to comply with the Rules of Golf.

“To Nikon, this is more than a partnership – it’s a fantastic opportunity to support a diverse group of amazing and talented athletes, who can use our optics and rangefinders to take their already impressive game even further,” said Naoki Onozato, President and CEO, Nikon Inc. “We can’t wait to see how these tours grow and thrive in the future, and we are proud to be a part of it.” 

LPGA Chief Sales and Partnerships Officer Nicole Metzger said: “We are so thrilled to announce Nikon as our newest official partner, providing high quality equipment that supports the success of our athletes. This partnership directly benefits our athletes by providing them with top-of-the-line equipment that enhances their performance and confidence on the course. We are constantly looking to work with corporations like Nikon who share our dedication to growing and elevating the sport and empowering female athletes worldwide.”

“We are excited to welcome Nikon to the LET family as the Official Rangefinder to the Tour for the next two years,” said Fiona Harold, Commercial Director of the LET. “It’s key for us that we align with partners who support our objectives, and this is a great example of that. Nikon’s investment means our players will benefit from using the best equipment to enable them to excel on the golf course. Their commitment to partnering with both the LET and the LPGA shows the value they place on supporting elite female golfers competing across the globe. We are really looking forward to working with them.”

Rangefinders were first allowed in LPGA Tour competition at the 2021 KPMG Women’s PGA Championship, with players now permitted to use rangefinder technology at most LPGA Tour and LET events. The Epson Tour and LET Access Series have permitted usage of rangefinders in competition since 2020.

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