Digital Marketing Platforms to Check Out in 2024

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Analytics and reporting platforms take the guesswork out of digital marketing. By offering insights into your campaign performance and audience, these digital marketing platforms help you see what’s working and what’s not so you can optimize your work and make smarter decisions. Here are some analytics and reporting tools you should have in your tech stack.

If you have a website, you likely already use Google Analytics, but you might not know its full capabilities. Its built-in automation can predict user behavior and detect growth opportunities. Its reporting functions reveal how users find, engage with and make purchases on your site, and its advertising features show how your Google Ads are performing. Also, its Explorations tool visualizes data to better understand trends or patterns in your data.

Kissmetrics provides vital metrics to identify power users, acquisition sources, top customers and feature usage across different sites and products. It also offers insights into metrics like customer lifetime value and customer behavior data like active users, page views and more.

Content management platforms

Content like blogs, articles and web pages are great for educating your customers and improving your website’s SEO. Digital marketing platforms for content make creating, scheduling, publishing and optimizing a breeze thanks to their organized features and app integrations. Here are a few platforms to have on your radar.

15. WordPress

Initially developed for bloggers, WordPress is now a comprehensive content management platform and website builder. It includes design and editing tools, marketing and monetization features, a full suite of customizable templates and over 50,000 plugins to personalize and add functionality to your site.

The WordPress admin dashboard has sections like Site Health Status, At A Glance which highlights recent updates or engagement, Activity, Quick Draft and WordPress events and news.

16. Joomla

Joomla is a customizable content management system that also has built-in multilingual support. Its technical nature makes it best suited for users with strong website development skills.

The Joomla dashboard screen has sections for users, media, articles, modules, article categories and plugins. The screen also has a privacy dashboard and sections for popular and recently added articles.

Finding the best digital marketing platforms for your needs

With so many channels available to marketers today, determining the best digital marketing platforms for your brand or business depends on your strategy, goals and budget. Your experience level also plays a role, as some platforms are more beginner-friendly than others.

However, if you’re looking for an all-in-one social media marketing platform that also functions as a social CRM, review management platform and more, you can’t go wrong with Sprout Social. Try us free for 30 days and see the difference for yourself.

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