Digital Marketing Platforms to Check Out in 2024
Analytics and reporting platforms take the guesswork out of digital marketing. By offering insights into your campaign performance and audience,...
Digital Marketing Strategy
10 ideas for a post-cookies marketing strategy
The shift away from third-party cookies presents both a challenge and an opportunity for marketers to rethink and improve their...
BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI | Advertising
In April, one year after embracing AI, Chinese marketing agency group BlueFocus released its annual report. Revenue in 2023 reached 52.61 billion...
Is the digital marketing grass really greener in walled gardens?
As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term...
What Is Influencer Marketing: A Strategy Guide for 2024
Summary Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers...
Visa’s Guide: Boosting FIs’ Digital Marketing Strategies
Build visibility in paid search and digital adsPaid search and digital ads are also becoming an increasingly popular choice for...
