The rise of digital marketing: Strategies and success stories from India – Brand Wagon News


By Vineet Kumar Goyal

In the olden days, marketing products were quite limited. Advertisements were done only through newspapers, TV, radio, and letters. In the 1950s, marketers had all the power. They used to think that whatever they made, people would buy it. Just make one thing, and the rest will sell itself!

But now the times have changed. Now the power is in the hands of the customers. They decide what to buy, when to buy, and how to buy. All this has been possible only because of the internet, smartphones, and social media. Together, we call them digital marketers today.

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Transforming customer engagement with AI: The new age of personalisation

Now the era of artificial intelligence (AI) has begun. According to a report, 88 percent of marketers are using AI these days. So let’s see how AI is responsible for the rise of digital marketing. We also talk about some strategies and success stories from India, which already use AI to grow their businesses.

How AI is responsible for Rise of Digital Marketing

AI is progressing very fast in the digital world. Earlier, marketers used to just guess what people would like, now, with the help of AI, they can analyze a lot of data. This lets them know what people actually want and what they like. This is the reason why AI has now become an important part of digital marketing. This helps companies create a better marketing strategy and reach their brand to more and more people.

Technological innovations such as artificial intelligence (AI), automation and Web 3.0 are having a huge impact on the digital marketing space. These technologies are making marketing even more effective, efficient and personalized.

1. AI:

Using AI-powered tools, marketers can analyze data, create targeted ads, improve customer support and optimize marketing campaigns. AI chatbots can provide 24/7 customer support, while AI-powered content creation tools can help marketers create more content in less time.

2. Automation:

Using automation tools, marketers can automate a variety of tasks, such as sending emails, posting on social media, and nurturing leads. This saves marketers time and allows them to focus on more strategic tasks.

3. Web 3.0:

Web 3.0 is helping to make digital marketing even more personal and interactive. Using blockchain technology, marketers can store data in a secure and transparent manner. Web 3.0 also provides marketers with new ways to connect directly with their customers and provide them with a better experience.

How is AI Transforming Digital Marketing?

Centralised data:

Look, earlier, marketers used to have a lot of difficulty in collecting data. They used to collect information from different places. But now, thanks to AI, all this has become easy. AI collects all the data at one place and also analyzes it. This helps marketers understand what people really want and their marketing strategy also becomes better.

Impact on A/B Testing:

Then comes the matter of testing. Earlier, this testing also used to take a lot of time. But now, with the help of AI, this testing is done very quickly. It finds out, by running different types of campaigns, what people like the most. The more it tests, the more it learns. It makes the work of testing even smarter.

Improved Customer Service:

Nowadays, customers themselves go online and search for information. In such a situation, it is important for companies to provide all the information to customers easily. So AI has done wonders in this too. It has created chatbots that help customers 24 hours a day. These chatbots not only give information to customers, but they also find out what the customers really want. This also helps companies improve their services and products.

Lead Generation:

Earlier, marketers did not understand who could become their customers. But now this has also become easy thanks to AI. It collects complete information about every lead (potential customer) and also tells which of them is more likely to become a customer. Not only this, but it can also show advertisements to every lead according to their choice.

Write content with AI:

Some people think that AI cannot write content. But believe me, AI is now helping with writing content as well. It can understand the reactions of customers and tell what kind of content will be more beneficial for them. It cannot write exactly like big writers, but yes, it works very well for small content and advertisements.

Strategies and Success Stories of Rise AI in Digital Marketing

Here we are talking about some case studies of Indian startups that are taking advantage of AI.

Eyewear sector companies are using AI to grow their business:

They are constantly adopting new things. Now they have taken advantage of artificial intelligence (AI). What benefit did they get from this?

First of all, they can now process a lot of data easily. Not only this, but they can also suggest glasses to every customer according to their choice. Suppose you took a photo of your face and uploaded it. The company’s AI will match that photo with the secret data of other users and suggest the glasses that will look best on your face. In this way, with the help of technology, you can choose the perfect glasses for yourself in a short time.

And one more thing! Lenskart shows products to every user according to their choices. They also know which glasses you have bought before. Based on this information, they can suggest different types of glasses to you, your partner, or even your children. Overall, companies ensure that you get a great shopping experience every time.

Cab sector companies are using AI to grow their business:

Remember how difficult it was to find a taxi service earlier? But cab companies changed all this with the help of AI. They created tools that helped them understand where people wanted to go and what kind of taxi they needed. Based on this data, they created their marketing strategy and told people about their app.

Not only this, companies also used AI to find out what kind of offers people liked. Suppose you often take a taxi to the airport, and then they will show you similar offers. In this way, by showing advertisements to every customer according to their choice, Cab Company increased its brand awareness and was successful in bringing more and more people to its app.

I think that the secret to many cab companies success is this AI. It helped them understand what their customers wanted, and they also improved their service accordingly.

The author is head branding and digital initiative, SMC Global Securities Ltd

(Views expressed are the author’s own and not necessarily those of

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