Black Friday Social Media Strategy
Black Friday to Cyber Monday (BFCM) has become one of the most significant holiday sale periods on the US calendar,...
Social
How To Boost A Social Media Marketing Strategy: 19 Key Data Points
Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between...
Social media is the centre of every marketing strategy
Day-to-day marketing lives on social media: campaigns, conversations, collaborations, memes, and milestones. Every touchpoint comes back to where audiences already...
Does Social Media Marketing Still Work?
If you read or listen to the news, you have probably heard about financial troubles at major social media platforms,...
How to Align Social Media with Your Overall Marketing Strategy
Table of Contents Why Alignment Matters Defining Clear Marketing Goals Understanding Your Audience Across Channels Choosing the Right Social Platforms...
The state of social media marketing for publishers
This State of the Industry Report, produced in partnership with Piano, explores how publishers engage with social media, specifically paid...
