Fibe’s marketing playbook aims for a no-nonsense, witty, and genuinely helpful tone in finance conversations: Sudesh Shetty
According to RBI data, India has seen a sharp rise in financial frauds, with bank fraud cases up 27% in...
Marketing
Marketing Personalization, Not Brand Blandification: Conducting an AI Audit
The Gist AI’s branding risk. AI-generated content can weaken brand identity over time and create inconsistencies that confuse customers and...
GenAI: Prompting A Better Marketing Strategy
In the ever-evolving world of digital marketing, the ability to design impactful, audience-centric campaigns has become both an art and...
Like A Brunette Going Blonde, Olaplex’s Digital Marketing Strategy Is Gradually Getting Bolder
Hair care, like media buying, is a complex blend of art and science. Few companies know that better than Olaplex,...
How Social Media Marketing Is Changing
Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up...
How To Assess The ROI Of Your Digital Marketing Strategy
Deepak Bansal, Director of Digital Marketing, Atihsi LLC and CEO & Founder, Clearpath Technology Pvt Ltd. getty In today’s data-driven...
