BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI | Advertising
In April, one year after embracing AI, Chinese marketing agency group BlueFocus released its annual report. Revenue in 2023 reached 52.61 billion...
Digital
Is the digital marketing grass really greener in walled gardens?
As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term...
Visa’s Guide: Boosting FIs’ Digital Marketing Strategies
Build visibility in paid search and digital adsPaid search and digital ads are also becoming an increasingly popular choice for...
McDonald’s Digital Marketing Strategy Ups Customer Engagement
Fast food chain behemoth, McDonald’s has announced substantial investment in digital marketing. The US chain is poised to channel hundreds...
Search has evolved, but has your digital marketing strategy?
Found has announced a new positioning: ‘the Everysearch Agency’. Here, managing director Natalie Patel dives into the agency’s £1m investment...
Unlocking Success in the Digital Age
The tech industry is bustling with opportunities. As more parts of our lives become digital, the right tech business idea...
