Everything you need to know for this digital marketing event in Amsterdam
On October 30, 2024, Amsterdam will become the nerve center of digital marketing with the arrival of Spotlight by Semrush. This event, aimed at professionals in SEO, content marketing, and digital analytics, promises to be a unique experience where theory takes a back seat and action takes the spotlight.
What is Spotlight by Semrush
Spotlight by Semrush is a one-day conference that offers attendees the opportunity to learn from top marketing experts through keynote speeches, interactive sessions, and hands-on workshops. The key difference of this event lies in its focus on mastermind sessions, allowing participants to solve real-world challenges, setting it apart from more theoretical events.
Topics to be covered include SEO, content strategy, the use of artificial intelligence, and analytics, making Spotlight a must-attend event for B2B marketers looking to stay at the forefront of the industry.
What to Expect at Spotlight
The event will feature over 60 top-tier speakers who will share their knowledge and winning strategies. Some of the prominent names include Zaria Parvez (Duolingo), Sophie Miller (Pretty Little Marketer), and Andrew Warden (CMO of Semrush). These experts will not only present the most up-to-date tactics but will also be available to answer questions and help attendees apply these strategies within their own companies.
With more than 60 sessions and 10 keynote presentations, participants can choose those that best fit their needs and challenges. Moreover, Spotlight focuses on personalizing the experience, allowing attendees to create a tailored itinerary that helps them leave with practical, actionable ideas.
Key Tips for Making the Most of Spotlight
This event is not just for passive learning. The mastermind sessions and interactive workshops are designed so that you can immediately put what you have learned into practice. Instead of leaving with more questions than answers, Spotlight ensures that you walk away with a clear plan to overcome the challenges you face in your digital marketing strategy.
Additionally, Spotlight by Semrush offers an excellent networking opportunity. With over 500 marketing professionals in attendance, it is the perfect place to connect with other experts, share experiences, and build relationships that can be beneficial in the long term. The organizers have even planned a post-event cocktail and a pre-event party on October 29, ensuring a relaxed atmosphere for continued networking outside of formal sessions.
Agenda Overview
- 10 keynote presentations on the main stage
- 50+ mastermind sessions (pre-registration required)
- Semrush certification workshops
- Expo featuring leading brands in the digital sector
- Coffee stations and buffet lunch for attendees
Additionally, the event includes Semrush certification workshops held the day before the conference (October 29). In these workshops, you will have the opportunity to learn from experts like Fabrizio Ballarini (Wise) and Sophie Miller, focusing on advanced SEO tactics and organic growth. If you are looking for a complete immersion in the world of digital marketing, this is your chance.
How to Participate
Spotlight by Semrush is a must-attend event for any marketing professional looking to enhance their digital strategy and stay ahead of the competition. Ticket prices range from €590 for the general pass to €990 for the VIP pass. Group discounts and promotional codes are available, such as SPOT20SAVE, which offers a 20% discount on general passes (this promotion does not apply to VIP passes).
This event promises to be “the perfect accelerator for your career in digital marketing,” combining hands-on learning, innovative ideas, and the opportunity to make valuable connections with renowned experts.
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