New tactics and tools you should know
TL;DR Video wins on LinkedIn. Weekly video views on the platform increased sixfold between July and October 2024. For social...
Digital Marketing Strategy
GenAI: Prompting A Better Marketing Strategy
In the ever-evolving world of digital marketing, the ability to design impactful, audience-centric campaigns has become both an art and...
Like A Brunette Going Blonde, Olaplex’s Digital Marketing Strategy Is Gradually Getting Bolder
Hair care, like media buying, is a complex blend of art and science. Few companies know that better than Olaplex,...
How Social Media Marketing Is Changing
Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up...
How To Assess The ROI Of Your Digital Marketing Strategy
Deepak Bansal, Director of Digital Marketing, Atihsi LLC and CEO & Founder, Clearpath Technology Pvt Ltd. getty In today’s data-driven...
The Marketing Strategy Behind the Internet’s Favorite Green Menace
Whether clambering into a sweaty mascot suit, trying to source an owl bust carved from watermelon, or recording 200 clips...
