GenAI: Prompting A Better Marketing Strategy
In the ever-evolving world of digital marketing, the ability to design impactful, audience-centric campaigns has become both an art and...
Month: April 2025
How Calgary-based startup Knead tackled the NFL draft’s food waste with software
BDC Capital's Thrive Lab contributed to Knead's $800,000 pre-seed round as first Alberta-based investment. Calgary-based Knead Technologies already embarked on...
“STEINER-Vision Germany Forges New UK Business Partnership, Expanding Presence Across Borders”
SuperVista AG, a leading optical business with operations in seven countries, has announced its expansion into the UK market with...
Like A Brunette Going Blonde, Olaplex’s Digital Marketing Strategy Is Gradually Getting Bolder
Hair care, like media buying, is a complex blend of art and science. Few companies know that better than Olaplex,...
Ben Shelton’s Brand Play: Inside His Thorne Partnership
Ben Shelton is the new face of a Thorne campaign. Thorne American tennis star Ben Shelton knows his way around...
How Social Media Marketing Is Changing
Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up...
